Hagkaup Supermarket Interior Design


Hagkaup Supermarket

Reykjavik

Hagkaup Supermarket
Client
Hagkaup Supermarket
Designers
M-Worldwide
Year
2016
Status
Complete
Scale
5,500 Sq Metres

the big idea

Change the supermarket expectations to a department store experience


The MISSION

Evolve the Hagkaup brand and customer experience for the remodeled, reduced footprint store to be about half its current size. Identify elements of the store that could be evolved to suit current trends with a wider more holistic approach. Interiors project leader.

OUR APPROACH

As you wonder through to explore the store there are highlight ‘feather‘ displays along your journey that activate and engage each department.

‘Happy Shopping’ moments are integrated into key customer journeys including the cosmetics/makeover area, Krispy Kreme ‘factory’ and café, and sushi bar. Third party brands such as Mac, Urban Decay, and F&F Clothing play a bigger role to generate compelling content.

grey background tile

grey background

As you enter the store there is a central hub which is a hive of activity, and contained within is the express zone, for ready to eat food options surrounding a barista coffee counter display serving juices and salads.


Design Business Association - Design Effectiveness Award 2018

Design Effectiveness Award 2018: SILVER
Hagkaup Supermarket, Iceland for M-Worldwide: General Retail.

Hagkaup Store Front
Hagkaup Store Interior Design
Hagkaup Pharmacy Interior Design