Sundan Life - Shenzhen Department Store, China


Shenzhen Department Store

China

Client
Sundan Life
Designers
Brand Design Lab
Year
2020
Status
Completed
Scale
4,000 Sq Metres

The Big Idea

A sense of order, unity and luxury expectation.


The MISSION

Proud to have worked on this project for brand design lab. The challenge for us was to unify a shopping mall atrium with eight adjacent retail units into a cohesive department store experience.

I was responsible for master-planning the 4,000 sqm shopping of space across a range of curated departments, cafe’s and bars.

OUR APPROACH

We started the process of defining the creative direction and for this exclusive lifestyle store targeting high net worth individuals. A simple minimal approach built around the products themselves, using rich warm materials.

Nature became a core part of the development process, the requirement to introduce feature staircases to connect the levels offered this opportunity for planting to humanise and soften the space.

Completed December 2019.

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A destination for the best of everything, to inspire, engage, relax and entertain.

Shenzhen Department Store
Shenzhen Department Store