Innisfree Retail Interior Design

Skincare Store & Cafe

SEOUL

Designers
Tangerine
Status
Concept

The Big Idea

Fresh ingredients grown in-store to supply the skincare event zone and the garden cafe.


The MISSION

To design a new flagship store for this ever-expanding South Korean skincare brand known for its affordable quality products.

Encourage customers to spend time in-store, and to make an informal connection to nature with a strong visual identity. A premium but simple look and feel.

OUR APPROACH

A new approach to merchandising product with testers celebrated on the centre floor fixtures and the boxed product along the perimeter.

A fresh environment to highlight the fresh hydroponically grown natural Innisfree ingredients. An abundance of natural materials forming the kitchen garden cafe vibe with communal tables and semi-circular booths.

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Innovation | Drama | Experience | Nature | Accessible | Immersive

SKINCARE STORE & CAFE mood board
Innisfree flagship entrance