Using the tools of the trade to make the best burgers in town
Create a new Burger Restaurant Concept inspired by the clients’ favourite Shake Shack and Five Guys.
Our appproach was to look at the burgeoning burger market and to carve out a credible niche that could be owned.
The pilot site will be 1500-2000 square feet in London, ahead of taking the concept, branding and design strategy to an international market.
Team leader, creative direction, presentation and detail drawings.
Our audience are passionate about their burgers; restauranteurs and customers alike have become experts in what it take to make the perfect burger.
So, what better place to prepare and serve these burgers than the very ‘WORKSHOP’ where they have been lovingly prepared with pride.
Here attention to detail is everything. The tools and utensils of the trade, workbenches and master-craftsmen themselves (the chefs) are all on display and working to bring customers the best burger in town.