Skegness, England
To be the best and most entertaining family restaurant.
Head of interiors, planning, strategic positioning and detail drawings for the brand development and interior creation for Butlins Firehouse restaurant.
The challenge for the client was to create the best and most entertaining family restaurant. Make a new metal shed building feel like a barn with a history, and to finely tread the line between narrative and theming.
Idea Generation, words by Phil Seddon from Subtractor.
It’s a roostery, sorry roastery promising ‘Flaming Great British Chicken’, with loads of quirky things to keep the family happy and give mum or dad a night off cooking back at the chalet. It’s clear from the pyrotechnic signage that this place does flame-roasted chicken – but once inside you enter a barn with a Butlin’s difference.
Not that there will be a dull moment while you wait – tables all have games attached from a chicken ‘buzz off’ games and origami hen place mats so that kids can test out their paper-folding skills.
Don’t worry if you forget anything for the little ones – the staff will supply you with a handy ‘egg’mergency pouch filled with all the essentials to let you feed and water your offspring.
