Skegness, UK
To be the best and most entertaining family restaurant.
The challenge for the client was to create the best and most entertaining family restaurant. Make a new metal shed building feel like a barn with a history, and to finely tread the line between narrative and theming.
Head of interiors, planning, strategic positioning and detail drawings.
It’s a roostery, sorry roastery promising ‘Flaming Great British Chicken’, with loads of quirky things to keep the family happy and give mum or dad a night off cooking back at the chalet. It’s clear from the pyrotechnic signage that this place does flame-roasted chicken – but once inside you enter a barn with a Butlin’s difference. Idea Generation words by Phil Seddon from Subtractor.
Don’t worry if you forget anything for the little ones – the staff will supply you with a handy ‘egg’mergency pouch filled with all the essentials to let you feed and water your offspring.
