The theatre and expertise of the true artisan
Team leader, creative direction, presentation and working drawings for the Fortnum & Mason new Fresh counters and Wine department. The store wanted to create a destination for their luxury food hall, with hands on and crafted food preparation with storytelling with illustration opportunities for Truffles, Foie Gras, Caviar, Salmon.
For wine and champagne there needed to be a higher stock density and to be presented in a open and accessible way. The design solution is to be approachable and engaging, not impenetrable
To bring classic styling and luxury materials to a these exquisite counter designs, with an underlying operational solution that allows the staff to perform their artisan food preparation skills in front of their customers.
‘Luxury production represents an investment in time. Makers of luxury are inspired by passion and curiosity for the intricate nature of objects. Making luxury is not concerned with practical solutions but with the extraordinary, non essential and exclusive.’
QUOTE FROM THE V&A LUXURY EXHIBITION