Fortnum & Mason Fresh Zone


Fortnum and Mason

Piccadilly, London

Client
Fortnum & Mason
Architects
CADA DESIGN
Year
2016
Status
Live

Fresh Zone

The theatre and expertise of the true artisan


The MISSION

Team leader, creative direction, presentation and working drawings for the Fortnum & Mason new Fresh counters and Wine department. The store wanted to create a destination for their luxury food hall, with hands on and crafted food preparation with storytelling with illustration opportunities for Truffles, Foie Gras, Caviar, Salmon.

For wine and champagne there needed to be a higher stock density and to be presented in a open and accessible way. The design solution is to be approachable and engaging, not impenetrable

OUR APPROACH

To bring classic styling and luxury materials to a these exquisite counter designs, with an underlying operational solution that allows the staff to perform their artisan food preparation skills in front of their customers.

Luxury production represents an investment in time. Makers of luxury are inspired by passion and curiosity for the intricate nature of objects. Making luxury is not concerned with practical solutions but with the extraordinary, non essential and exclusive.’
QUOTE FROM THE V&A LUXURY EXHIBITION



Fortnum & Mason Fresh Zone
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The competitor benchmark for this project was Stockholm’s Matmarknad with its beautiful counters, abundance of product and informative and engaging communication points.

Like for like sales have improved significantly.

Client Feedback

Fortnum & Mason Wine Department
Fortnum & Mason Wine Department