Change the supermarket expectations to a department store experience
Evolve the Hagkaup brand and customer experience for the remodeled, reduced footprint store to be about half its current size. Identify elements of the store that could be evolved to suit current trends with a wider more holistic approach. Interiors project leader.
As you wonder through to explore the store there are highlight ‘feather‘ displays along your journey that activate and engage each department.
‘Happy Shopping’ moments are integrated into key customer journeys including the cosmetics/makeover area, Krispy Kreme ‘factory’ and café, and sushi bar. Third party brands such as Mac, Urban Decay, and F&F Clothing play a bigger role to generate compelling content.