Deli2go


Shell Global, deli2go

UK, Norway, Denmark, South Africa and Germany.

Client
Shell Global
Architects
Conran Design Group
Year
2012
Status
Live

The Big Idea

To transform shell petrol forecourts to become convenience retailers.


The MISSION

Project designer, design development, visualisation, brand guideline documentation Shell is a client that has been successfully working with the Conran Design Group for over fifteen years.

Working alongside the Creative Director my involvement was to join the team to create the interiors for a new Shell retail investment on a huge scale; to develop a design solution that would work for global roll-out.

our approach

Firstly we designed and developed the new look and feel for the interiors and communication of two UK prototype stores. The latest designs required a fully integrated food offer and an accessible retail space to promote increased basket sales.

Then we travelled extensively to work closely with the various implementation teams in Norway, Denmark, South Africa and Germany.

Once the designs had been finalised we produced all the visual, descriptive and technical information for the global brand guidelines documentation to allow all those involved to apply the designs across the World.

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We created the interiors for a new Shell retail investment on a huge scale; to develop a design solution that would work for global roll-out.


Design Business Association - Design Effectiveness Award 2018

Design Effectiveness Award 2015: Silver
Shell International for Conran Design Group: Interiors Environments