SEOUL
Fresh ingredients grown in-store to supply the skincare event zone and the garden cafe.
To design a new flagship store for this ever-expanding South Korean skincare brand known for its affordable quality products.
Encourage customers to spend time in-store, and to make an informal connection to nature with a strong visual identity. A premium but simple look and feel.
A new approach to merchandising product with testers celebrated on the centre floor fixtures and the boxed product along the perimeter.
A fresh environment to highlight the fresh hydroponically grown natural Innisfree ingredients. An abundance of natural materials forming the kitchen garden cafe vibe with communal tables and semi-circular booths.
Innovation | Drama | Experience | Nature | Accessible | Immersive
