Swinton Insurance Interior Design


Swinton Insurance

Rochdale, England

Client
Swinton Insurance
Architects
M-Worldwide
Year
2016
Status
Live

The Big Idea

Making Swinton’s Insurance welcoming, approachable and relevant to the high street .


The MISSION

Interiors project leader, client presentation, strategy, design development, visualisation and detail drawing package.

To change the customer perception of a high street insurance provider from a slightly intimidating estate agents that also feels like an office to become a welcoming and helpful retail store.

OUR APPROACH

We developed the concept from a customer focussed point of view. We introduced simple initiatives like a customer greeting point upon arrival. We designed side-by-side informal consultation areas and a privacy area towards the rear. These promoted conversations that could be more in-depth as you move through the store interior.