The best place to go for an ever changing sports goods range, defined by movement and activity
Create a strongly recognisable sports store that can contain four core brands namely, Nike, Under Armour, The North Face and Speedo. Develop a design language look and feel for this evolving marketplace.
Build a strong balance between presenting a strong sports brand presence alongside an impactful and prominent outdoor pursuits offer. Project leader, master-planning, design development and visualisation.
Following the definition stage, the concept of active motion runs through the design language for this project.
This is a sports store with a feature shoe box at the core inspired by shipping container aesthetic, reinforcing the idea that the latest trainer designs have just arrived. Icelanders have a strong association with corrugated metal sheet panels, this was the natural material choice for the brand elements forming the main central feature shoe box, sprayed Útilíf red.